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The intrinsic motivation for improvement


How can unusual interventions help create better futures?

We develop fresh perspectives using our unconventional approach, creative interventions and unusual networks of experts. When imagining the future with clients we try to interrupt their routine actions, change their way of thinking and make people aware of their existing biases and constraints. Often this requires that we stop talking about issues and let people use their other senses. We partner with artists and other creatives that help us design conditions, experiences or objects that stimulate different feelings and perspectives. Instead of talking about the customer satisfaction research results, it can be much more effective to let your executives experience what it feels like to be a customer (trying to work your way through a hospital in a wheel-chair for example).

A very inspiring unusual social designer in our network is Manon van Hoeckel. Last night at the Hoxton hotel we had a dialogue on the topic ‘how to use interventions for sustainable impact?’. Manon explores the disappearance of social interaction in public spaces and society as a whole. Her mission is to create contexts that encourage ‘strangers’ to connect and interact meaningfully, making use of existing spaces such as ministries, supermarkets, museums and trains. A better future to her means a more inclusive and empathic society, and she designs her interventions to help realize this ambition.

Creating a better future – whether for society, your company or a specific challenge – starts with the intrinsic motivation to improve the existing situation. Creative interventions can make people aware of the need for change and help them see a way to do things differently in the future.

Do you feel creative interventions could change the attitudes and behaviors of you and your team?

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