Future-back thinking

In their book ‘Lead from the future’ Mark W. Johnson & Josh Suskewicz describe the future-back approach as relatively simple. Set aside your assumptions about the way things work today, think carefully about your destination and develop and implement a step-by-step plan to get there.

We have worked with this future-back approach for years, but in our experience envisioning your desired future and executing the transformative plans that result from future-back thinking is anything but easy.  Embracing a creative mindset and experimenting with unusual approaches greatly helps to take your business to the next level.

‘If you want to change what you’re doing, you have to change the way you think’.

Are you using the future-back method? And have you also learned that applying creative intelligence helps?
We’re looking forward to hearing about your experiences!