Evaluation as innovation compass

Innovation doesn’t start with an answer, it starts with a question. In A More Beautiful Question, Warren Berger shows how breakthroughs begin when someone dares to ask “Why?”, “What if?” or “How might we?” The most creative organizations don’t rush to conclusions; they create room for inquiry. They use questions as design tools to navigate change, uncover opportunity, and learn together.

At Caracta, we see continuous improvement as the essence of Permanent Beta: a rhythm of doing, reflecting, and refining that keeps people and organizations learning. When evaluation becomes inquiry, it stops being a scorecard and turns into a compass. Asking “What did we learn, and how can we do better next time?” transforms reflection into fuel for innovation. The challenge, of course, is giving ourselves the time and space for that reflection to happen.

A culture of questioning is a culture of innovation. When teams embrace inquiry, they stay curious, agile, and future-ready. That’s what it means to lead in Permanent Beta: constantly improving, never finished. In a world that rewards quick answers, the most future-ready leaders stay curious. They ask open-ended questions that inspire others and turn evaluation into an opportunity. By treating reflection as a creative act, they turn learning into the driver of what comes next.

What if your next breakthrough started with a better question?
How could your team turn curiosity into a daily practice of learning and renewal?