Principles
Our purpose is to help leaders improve the future-readiness of their business. Our creative approach is based on 9 guiding principles:
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CREATE : Let’s get serious about creativity
Creating your future direction is a design challenge. We help you to think and act as a designer in a business context. We believe creativity matters for future business success.
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CHANGE : It’s time to transform
Accelerated change calls for business transformation. Business leaders are expected to take the lead in realizing societal change. We invite you to see this as an opportunity to change your business for the better.
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CARE : Embrace your true purpose
Purpose gives direction. Building an innovation culture starts with caring to do better. We help you identify the shared purpose and values of your organization to accelerate transformation.
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LEARN : Build your creative confidence
We believe applying whole-brain thinking can change business for the better. Creativity can be learned. We design learning programs that encourage you to embrace your creative intelligence.
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ACT : Learn by doing
Design processes are iterative; generate ideas, select the most promising ones, learn from prototyping, and keep on improving. We encourage you to learn by doing and to always ask yourself: how could I do this better?
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ENGAGE : Involve and empower people
People make the difference between an average result and a great one. Diversity makes teams better. We combine insiders with outsiders, big-picture perspectives with niche expertise, and unusual thinkers with creative makers.
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ENVISION : Imagine a better future
Business innovation starts with imagining a better future; what does good look like? We help you create a shared vision of your desired destination so that you can then design the road to get there.
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EXPLORE : Make it happen
Dream big, start small. We encourage you to adapt a designer’s mindset ; be curious about the world around you, always look for new opportunities and use experiments to learn and keep moving in the right direction.
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LEAD : Re-design your board
New business directions call for new competencies. We design boardroom learning programs and a forward-looking agenda. We help you create an innovation board to stimulate future thinking and innovation.